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伴随着大众对旅游的文化内涵、个性化的需求以及国际旅游巨头入驻中国的挑战,中国的旅游产品必将全面升级到“文科融合、业态整合、产品复合”三大特征为核心的“4.0时代”。同时随着近几年汉服热、国学热等传统文化越来越受到年轻一代追捧,不少业内人士表示,更看好传统文化旅游度假产品的未来发展空间,然而目前以中国传统文化为核心的景区建设还存在很多问题。作者运用文献分析、实地调研、深度访谈等多种方法了解东方盐湖城景区现状,找出存在的问题并提出自己的建议和对策,以达到促进景区更好建设发展的目的。
With the general public’s cultural connotation and personalized demand for tourism as well as the challenges of the international tourism giant entering China, China’s tourism products will be fully upgraded to the core of the three major characteristics of “liberal arts integration, format integration and product combination” “4.0 era”. At the same time, in recent years, with traditional Chinese culture such as traditional Chinese culture becoming more and more sought after by young people, many in the industry said that they are more optimistic about the future development of traditional cultural tourism holiday products. However, the traditional culture at the core of traditional Chinese culture There are still many problems with the construction. The author uses literature analysis, field research, in-depth interviews and other methods to understand the current situation of the East Lake City scenic spot, find out the existing problems and put forward his own suggestions and countermeasures in order to achieve the purpose of promoting the scenic area’s construction and development.