一、市场机会分析(一)海量信息推动旅游信息服务业变革信息是旅游业发展的重要因素,由于旅游产品存在消费和购买的不同步性,导致旅游消费者在进行决策时需要大量的信息帮助。在移动互联网时代,旅游消费者不仅可以凭借手中的移动终端获取信息,同时也将产生大量的旅游数据信息,互联网让游客不仅成为了信息的接受者,同时也成为了信息的生产者,这些海量的信息推动了旅游信息服务行业的变革。(二)精准定位技术推动移动服务发展随着移动互联网技术的发展,移动终端的智能定位系统,催 First, the market opportunity analysis (A) massive information to promote tourism Information service industry is an important factor in the development of tourism information, due to the existence of tourism products, consumption and purchase of unsynchronized, leading to travel consumers in the decision-making needs a lot of information to help . In the era of mobile Internet, consumers can not only rely on the hands of mobile terminals to obtain information, but also will generate a lot of travel data and information, the Internet so that visitors not only become the recipient of information, but also become the producer of information, these massive Of the information to promote the tourism information service industry change. (B) precision positioning technology to promote the development of mobile services With the development of mobile Internet technology, mobile terminal intelligent positioning system, reminder