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众所周知,近几年我国电视媒体的竞争日益激烈。这种激烈的竞争表现在电视栏目层面,集中在新栏目层出不穷,栏目的同质化现象严重上。在这种情况下,栏目怎样办出特色,树立形象,获得观众的青睐,成为每一个栏目制片人必须正视的问题。在增强栏目竞争力的诸多努力中,栏目主题口号作为推介电视节目的一种手段得到了广泛的应用。《焦点访谈》——用事实说话;《音乐不断》——音乐不断,好歌不断……栏目主题口号虽然出现才几年,却逐渐成为了各栏目用以争夺观众、提高收视率的重要方法。
As we all know, the competition of China’s television media has become increasingly fierce in recent years. This fierce competition is reflected in the TV column level, focusing on an endless stream of new columns, column homogeneity is serious. Under such circumstance, how columns can be characterized, set up their images, and won the audience’s favor has become a question that every producer must face squarely. In many efforts to enhance part of the competitiveness of the column, the column theme slogan as a means of promoting television programs has been widely used. “Focus Interview” - Speak with Facts; “Music Keeps” - Constantly Music and Constantly Honest ... Column Topic Although slogans only appeared for a few years, they have gradually become the important method for competing audiences and increasing audience rating in all fields. .