本文通过对我国报业发展历程作一回顾,提出报业市场运行中存在的问题,以此提出报业改革的思路:自身做强做大,组建报业集团,经营上实现跨越式发展,同时也要求政府转变职能,适应新时期报业发展的要求,为报业发展创造良好的外部条件。 Through a review of the development of China’s newspaper industry, this paper puts forward the problems existing in the operation of the newspaper market, and puts forward the idea of ​​reforming the newspaper industry: strengthening and expanding itself, forming a newspaper group, achieving leapfrog development in business, meanwhile, They also demanded that the government change its functions and adapt to the requirements of newspaper industry in the new era so as to create favorable external conditions for the development of newspaper industry.