2012年“两会”期间,央视综合频道以政策方针为指导原则,以社会热点为核心内容,以零距离沟通为节目诉求,利用跨媒体传播渠道,多角度实现了主题报道的创新,进一步提升了公信力、影响力。内容创新:紧抓热点贴近民意设立主题1.聚焦社会热门话题“两会”期间,《小崔会客》紧跟时代脉搏,抓住 During the period of “2012” and “the two sessions”, CCTV integrated channel took policy guidelines as the guideline, social hotspot as the core content, zero distance communication as the program’s demand, cross-media communication channel and multi-angle innovation of theme report, further Increased credibility, influence. Content innovation: Clinging to hot topics Close to public opinion set the theme 1. Focus on social hot topics During the “two sessions,” “Cui Cui Hui Ke” closely follow the pulse of the times and seize