城市之间的竞争日益激烈,而一个良好的城市形象无非是一个城市良好发展的象征,故“城市形象如何传播”成为每个城市在其发展道路上必须面对的课题。新闻媒体是城市形象传播者的主力军之一,而新闻策划是新闻报道出奇制胜的法宝。基于此,本文从新闻策划的层面入手,谈谈新闻策划对于城市形象传播的意义。 The competition among cities is getting fiercer and fiercer, and a good city image is nothing more than a symbol of the good development of a city. Therefore, how the city image spreads has become the issue each city must face on its development path. The news media is one of the main force of the city image communicator, and the news plan is the magic weapon that the news report surprisingly wins. Based on this, this article starts from the aspect of news planning and talks about the significance of news planning in the city image communication.