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近年来,省级卫视频道的生存压力不断加剧。媒介大环境的进化和发展,使传统电视媒体不断受到新媒体的挑战,人们可选择的获取信息或利用媒介休闲娱乐的途径更加多样化,虽然观众每天收看电视的时间仍稳定在3小时左右,但已呈现逐年下降趋势;电视媒体之间的竞争也日趋激烈,城市台和其他地方频道不甘示弱,依靠地缘优势努力在本地市场开疆拓土,而同为可以覆盖全国市场的央视凭借得天独厚的优势始终保持着全国范围内最大的市场份额,
In recent years, the survival pressure of provincial satellite TV channels has been increasing. The evolution and development of the media environment make the traditional television media continue to be challenged by new media. People can choose to obtain information or make use of the media to diversify their leisure and entertainment channels. Although the time spent watching television every day is still about 3 hours, But the competition has been getting fiercer and fiercer every year. The competition between TV media is getting fiercer. The channels in urban areas and other places are outdone. They rely on their geographical advantages to make efforts to open up territories in the local market. With the same coverage as CCTV, which can cover the national market, The advantage has always maintained the largest market share in the country,