价值观整合时代,核心价值是品牌的无形竞争力,品牌通过核心价值彰显,潜移默化地影响着受众的生活态度和选择方式,实现“无为而无不为”的目的。本文从中国古典哲学的角度,体会品牌传播的至高境域;透过老子哲学,把握品牌持续发展的内在动力和价值观整合传播的精髓所在。 Value integration era, the core value is the intangible competitiveness of the brand, the brand through the core values ​​of highlighting, subtly affect the audience’s attitude towards life and the choice of ways to achieve “nothing ” purpose. This article from the perspective of classical Chinese philosophy, experience the highest level of brand communication; through the philosophy of Lao Tzu, grasp the intrinsic motivation and value of sustainable development of the brand integration of the essence of communication.