人口问题始终是我国当前社会经济运行当中一个绕不开的话题。2010年第六次全国人口普查结果显示,我国人口结构出现了较大的变化。作为传统媒体的中坚力量,电视无疑也要做出应对。一、人口结构变化给电视媒体带来的挑战受众研究一直以来都是媒体及传媒学者十分重视的领域和课题。要完成一次大众传播过程,传播者、传播媒介和受众三者缺一不可。“使用与满足”理论便是受众分析中较有代表性的一种,它是指受众把媒介 The issue of population has always been a topic that can not be separated from the current social and economic operation in our country. The results of the Sixth National Census in 2010 show that there has been a big change in the demographic structure in our country. As the backbone of traditional media, television will undoubtedly have to deal with it. I. Challenges to Television Media Due to Changes in Population Structure Audience research has always been a field and topic that the media and media scholars attach great importance to. To complete a mass communication process, communicators, the media and the audience are all indispensable. “Use and Satisfaction ” theory is the audience analysis of a more representative one, it refers to the audience to the media