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代理?还是直营?这是一个产品一开始涉足市场就要考虑的问题。但是中国目前的市场环境中,谁都不能离开代理商而独自去面对中国这样一个庞大的市场。对于厂家而言,怎样与代理商之间形成真正的战略合作伙伴?两者之间怎样才能缔结一种牢固的关系?什么才是维系两者一路携手的纽带?在一个品牌多年成长的过程中,又怎样去把握与代理商分分合合的尺度与标准?真的到了不可调和的地步就一定要选择分手吗?选择分手双方是基于一种什么样的理由呢? 对于这些问题,厂商可能各自有各自不同的看法。本期我们组织了这样一个专题,来探讨一下这个行业普遍关心的话题。
Acting? Or Direct? This is a product to get into the market at the beginning of the issue to be considered. However, in China’s current market environment, no one can leave the agent alone and face such a huge market as China. For manufacturers, how to form a real strategic partnership with the agents? How can the two conclude a solid relationship? What is the link between the two to maintain the hand in hand? In a multi-year brand growth process , And how to grasp the scale and standards of sub-division with the agents? Really irreplaceable to the point where we must choose to break it? Choose to break up the two sides is based on what kind of reason? For these problems, manufacturers may Each has its own different view. This issue we organized such a topic to explore the topic of general concern in this industry.