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河北省保定市邮政局在2010年报刊大收订开始时,从市场诊断、战略选择、方案实施三个方面着手,对报刊市场进行调研,随后把教辅类报刊营销作为重点项目,将主攻目标锁定在校园市场,加大开发力度。在上年度实现流转额209万元的基础上,保定局2010年教辅类报刊实现流转额417万元,同比增长104%。
Baoding Post Bureau of Hebei Province in the beginning of the great news release in 2010, from the market diagnosis, strategic choice, the program implementation of three aspects, the newspaper market research, and then the supplementary marketing of newspapers and magazines as a key project, the main target lock In the campus market, increase development efforts. On the basis of the turnover of 2.09 million yuan realized in the previous year, the turnover of teaching supplementary newspapers and magazines in Baoding Bureau reached 4.17 million yuan, an increase of 104% over the same period of last year.