广告代理业在全球舞台上已经存在很久,不是一个新的行业。今天引发很多广告业经营模式讨论最重要的原因,其实是媒体环境在快速改变。1968年是媒体专业代理商的元年,世界上真正的第一家媒体独立代理商,隶属安吉斯集团的凯络媒体在 The advertising agency has existed for a long time on the global stage, not a new industry. Today, the most important reason why many advertising business models are discussed here is actually that the media environment is rapidly changing. 1968 is the first year of the media agency, the world’s first truly independent media agency, under the auspices of the Anheuser-Kaiou media group