阅读推广是图书馆在新时期推出的一种新型服务模式,它通过主动介入读者的学习、生活,引导和组织读者进行阅读活动,这种服务模式可以诱导高校学生读者有选择的进行阅读。而使用新媒体载体进行图书馆阅读推广活动,既能迎合学生读者的需要,又能够确保推广效果。在这种形势下如何高效使用新媒体就成为高校图书馆需要思考的现实问题。 Reading promotion is a new service model introduced by the library in the new period. It introduces readers ’learning, living, guiding and organizing readers’ reading activities. This service mode can induce readers of college students to read selectively. The use of new media carrier library reading promotion activities, both to meet the needs of student readers, but also to ensure the promotion effect. How to use new media efficiently in this kind of situation has become a real problem that needs to be considered in university library.