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采用问卷调查及文献资料等研究方法，对上海市体育竞赛市场化的现状进行分析。结果显示，市场基础、人的观念、广告集资、竞赛体制、竞赛法规及相关政策等，是影响体育竞赛市场化进程的主要因素。在此基础上提出了相应的对策。
Using the methods of questionnaire survey and literature review, this paper analyzes the current situation of Shanghai sports competition marketization. The results show that market fundamentals, people’s concepts, advertising fund-raising, competition system, competition regulations and related policies are the main factors affecting the marketization process of sports competitions. On this basis, the corresponding countermeasures are put forward.