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随着社会的快速发展和市场竞争程度的不断深化,产品之间的竞争成为日前最为引人关注的领域,而众多的产品要素当中由于色彩设计所独有的特征及情感属性,使其成为各个企业开发新产品,推广新产品所最为关注的环节之一。对色彩合理、有效、创造性的设计,不仅关系到满足不同消费者的不同需求和创造设计的附加值,而且直接关系到品牌的长远发展战略目标和可续性发展,并最终构成品牌的核心竞争力。
With the rapid development of society and the deepening of market competition, the competition among products has become the most attractive area of the day. Among the many product elements, due to the unique characteristics and emotional attributes of color design, Enterprises to develop new products, promote new products, one of the most concerned aspects. The rational, effective and creative design of color is not only related to satisfying the different needs of different consumers and the added value of creating design, but also has a direct bearing on the strategic and sustainable development of the brand in the long run and ultimately constitutes the core competition of the brand force.