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随着近几年我国社会的不断发展,综合国力不断增强,市场营销专业的适用性和应用面也不断增加,不论是工业、商业还是平时的服务行业,市场营销都充斥在其中,不断为各行各业提供帮助。从地理范围来看,世界全球化的发展使得市场营销的步代进入世界各个地方,从中国的市场来看,市场营销同样在不断发展和传播。正是因为这种情况,各行各业对市场营销专业人才的需求不断增加,对人才的专业技能与专业素质要求也不断提高,这就急切需要各大高校对现行市场营销专业的教学模式不断改革创新发展,适应中国经济大环境。本文首先介绍市场营销专业的性质与意义,又浅谈了现有教学中存在的问题,最后对这些问题提出创新性意见和建议,为高校市场营销专业的教学改革提供一定的参考和借鉴。
With the continuous development of our country in recent years, the comprehensive national strength has been continuously enhanced, the applicability and application of marketing professionals have also been on the increase. Whether in the industrial, commercial or usual service industries, marketing is full of them, All walks of life provide help. From a geographical perspective, the globalization of the world makes the marketing step into all parts of the world. From the perspective of the Chinese market, marketing is also constantly developing and spreading. It is precisely because of this situation, all walks of life on the increasing demand for marketing professionals, talent, professional skills and professional quality requirements are also rising, which urgently requires major colleges and universities on the existing marketing professional teaching mode of continuous reform Innovation and development, to adapt to China’s economic environment. This article firstly introduces the nature and significance of marketing major, and then briefly discusses the existing problems in teaching. At last, it puts forward some innovative opinions and suggestions on these problems, which will provide some references for the teaching reform of marketing major in colleges and universities.