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“十二五”时期文化改革发展规划的出台提出了对民族文化的重视。设计与文化相符相承,互相依存。从探讨二者的关系出发,分析现代设计中文化的影响,指出商业化条件下设计仍需要通过增强文化内涵提升竞争力。通过挖掘我国传统文化中的审美指导当前设计或从中吸取养分,然后指出通过正确的设计伦理作指导设计实践。
“Twelve-Five ” period of the introduction of cultural reform and development plan put forward the emphasis on national culture. Design and culture match each other, interdependence. From the relationship between the two, this article analyzes the influence of the culture in modern design, and points out that under the condition of commercialization, the design still needs to enhance the competitiveness through enhancing the cultural connotation. Through excavating the current design of aesthetics in our country’s traditional culture or deriving nutrients from it, we point out that the correct design ethics can guide the design practice.