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引言“旅游形象”一词最早是1971年由美国J.D.Hunt提出的,他将形象因素作为旅游地开发的重要因素之一提出,并对旅游形象作了初步研究。在随后30多年中人们从不同角度对旅游形象进行了研究。比较流行的是从旅游地理、旅游经济以及旅游文
Introduction “Tourism image ” was first proposed by J.D.Hunt in the United States in 1971. He proposed the image factor as one of the important factors in the development of tourist destination and made a preliminary study on the tourism image. In the following 30 years, people studied the tourism image from different angles. More popular is from tourism geography, tourism economy and travel articles