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经济、文化的发展水平,艺术设计的大环境、大众审美趣向等众多因素都会左右运动会吉祥物的设计与发展。目前国内运动会吉祥物在形象造型、表现方式、内涵寓意、市场开发等方面仍存在着或多或少的问题,吉祥物设计水平参差不齐,本文就国内运动会吉祥物的设计现状,从经济发展、商业推广、运动会主题、艺术设计以及大众审美等五个方面分析与探讨影响国内运动会吉祥物设计的因素。
Economic and cultural development, the environment of art and design, public aesthetic interest and many other factors will affect the Games mascot design and development. At present, there are still more or less problems in mascot design, mode of expression, connotation and market development in mascot of domestic games, mascot design level is uneven, this article from the design status of the mascot of the domestic games, from economic development , Commercial promotion, sports theme, art design and public aesthetic aspects of five aspects of the impact of the design of the mascot of domestic sports factors.