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“黑马效应”——发生在冬天里的神话——1995年国庆节之际,以生产优质按键电话机和 TCL 王牌大屏幕彩电而著名的广东惠州 TCL 集团公司,在北京人民大会堂隆重举行该公司获得 ISO90001国际质量认证的庆祝及新闻发布活动,与此同时,TCL 人的户外广告红遍十里长街。——1995年12月18日,TCL 人二进人民大会堂,又一次隆重举行“TCL 一郎平中国女排专项基金”的签字仪式、TCL拿出450万元的巨额资金,支持中国女排再创辉煌的义举,一时成为从中央到地方的新闻媒体争相报道的新闻热点。
“The Dark Horse Effect” - a myth that occurred in the winter - On the occasion of the National Day in 1995, the famous Huizhou TCL Corporation, which is famous for producing high-quality push-button telephones and TCL ace big-screen color TV sets, was grandly held in the Great Hall of the People in Beijing. The company held the celebration and news release activities of ISO90001 international quality certification. At the same time, outdoor advertisements of TCL people were popular with Shili Long Street. - On December 18, 1995, the TCL People entered the Great Hall of the People and once again held the signing ceremony of the “TCL Ichiro Ping Special Fund for the Chinese Women’s Volleyball Team”. TCL took out a huge sum of 4.5 million yuan to support the Chinese women’s volleyball team. The creation of glorious actions became a news hot spot for news media from the central government to local governments to compete for coverage.