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在早期的手工业时代,卖主根据每一个顾客的特点,生产特定的产品,如裁缝为每位顾客量体裁衣,鞋匠根据每个人脚的尺寸制作鞋子,这种方式生产力低下。在工业经济的时代,企业为产品制定各种各样的标准,工厂按照标准大规模生产,顾客只能按照该标准选购商品。然而,当前1:1营销的发展,使手工业时代的定制化生产又卷土重来。但现在的定制并非早期时代的简单回归,而是在标准化下的定
In the early days of handicraft industry, sellers produced specific products according to the characteristics of each customer. For example, the tailor tailored each customer and the shoemaker made shoes according to the size of each person's feet, which was inefficient. In the era of industrial economy, companies make a wide range of standards for products. The factories mass-produce according to the standards, and customers can only purchase the products according to the standards. However, the current 1: 1 marketing development has brought a comeback to customized production in the handicraft era. However, customization is not a simple regression of the early days, but a standardization