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目的研究并制定在药品零差率政策下医药批发企业的发展战略。方法采用文献研究的方法,结合几年来药品零差率试点的实践,对医药批发企业进行战略匹配分析,提出其适应当前药品零差率政策的发展战略。结果药品零差率是公立医院改革的重要举措,给药品批发企业带来机遇,同时也带来挑战。结论药品批发企业除不断创新,调整、完善自身服务外,必须顺应市场的变化,加速联合、重组的步伐,做大、做强以谋求更大的发展。
Objective To study and formulate the development strategy of pharmaceutical wholesale enterprises under the policy of drug zero rate of difference. Methods Using the method of literature research and combined with the pilot practice of drug zero rate in the past few years, this paper analyzes the strategy of the pharmaceutical wholesale enterprises and puts forward the development strategy of adapting to the zero rate policy of current drugs. Results The drug zero rate is an important measure for the reform of public hospitals, bringing opportunities to drug wholesalers as well as challenges. Conclusion Besides continuously innovating, adjusting and perfecting their own services, pharmaceutical wholesale enterprises must follow the changes in the market and speed up the pace of cooperation and restructuring. They should be bigger and stronger in order to seek greater development.