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2009年10月28日,SINOPEC润滑油在北京举行了首次全球经销商会议。面对来自全球30多个国家和地区的经销商,SINOPEC描绘了其孕育已久的润滑油国际化版图——美洲、欧洲、东南亚市场框架。这项被称为“金三角”的计划再次表明了SINOPEC润滑油进军国际市场的雄心。现实情况的另一面是,目前全球润滑油高端市场仍然主要被西方老牌公司掌握。SINOPEC在国际市场的开疆拓土,势必将搅动世界润滑油竞争的格局。SINOPEC如何虎口拔牙,迎接挑战,它的手中有着怎样的牌局?
On October 28, 2009, SINOPEC Lubricants held its first Global Distributor Meeting in Beijing. In the face of distributors from more than 30 countries and regions, SINOPEC describes its long-established internationalized oil lubricants framework - the Americas, Europe and Southeast Asia market framework. This project, known as the “Golden Triangle,” once again demonstrates the ambition of SINOPEC lubricants to enter the international market. The other side of the reality is that the global high-end lubricant market is still dominated by Western established companies. SINOPEC in the international market pioneering, is bound to stir the pattern of the world’s oil competition. How SINOPEC thrashing, to meet the challenge, it has what kind of hand in hand?