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加入世贸组织后，一些规模小、管理水平低、经营效益差的房地产企业将很难在激烈的市场竞争中生存；中介服务、物业管理亟待规范和完善，建材行业将受到大量国外优质”廉价商品的严重冲击，也将会更大地受到全球经济波动的影响。所以转变观念，增强竞争意识，科学管理，规范行为，全面提高专业服务水平是我国房地产企业健康发展的唯一选择。
After joining the WTO, some real estate enterprises with small scale, low management level and poor operating efficiency will hardly survive in the fierce market competition. The intermediary services and property management need to be regulated and perfected. The building materials industry will be subject to a large number of foreign high-quality "cheap goods The serious impact will also be more affected by the global economic fluctuations.Therefore, to change the concept, enhance the sense of competition, scientific management, standardize behavior and comprehensively improve professional service level is the only choice for the healthy development of real estate enterprises in our country.