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品牌已经置于一个全新的传播环境,必须适应网络传播时代的“新生存法则”。从沸沸扬扬的霸王洗发水致癌到眼下的金浩茶油致癌物苯并(a)芘超标事件,带给品牌、媒体、政府职能部门一系列思考。作为品牌,既要比任何时候都如履薄冰地维护品牌品质,也要学会自我保护,避免不必要的伤害。作为品牌和消费者中间的媒体和政府职能部门理应担负起各自的职责与道义,以事实为基础,以法律为准绳,把公信力放在首位,架起品牌与消费者之间沟通与信任的桥梁。
Brand has been placed in a brand new communication environment, must adapt to the era of network communication “new survival rules ”. From the uproar overlord shampoo carcinogen to the present Jin Hao tea carcinogen benzo (a) pyrene exceeded the event, bringing brand, media, government departments a series of thinking. As a brand, it is better to maintain brand quality than ever before and learn to protect yourself against unnecessary injuries. As the media and government departments among the brands and consumers, they should assume their respective responsibilities and morality. Based on the facts and the law, the credibility should be given top priority and a bridge between the brand and the consumers should be set up .