论文部分内容阅读
当今世界,经济一体化带来的变化是企业的发展和生存也变得越来越困难。怎样才能更好的适应市场经济的发展,怎样才能使企业的竞争力变得强大呢?这些问题都是我们亟待解决的。只有企业的经营策略与社会的发展相适应,满足客户日渐更新的需求,市场营销这是改变企业竞争力的唯一路径。只有采取符合经济发展﹑客户需求的营销方法,这样才可以是的企业有足够强大的实力。下面将从市场营销的含义﹑中国市场营销的发展现状,以及今后的发展方向,综合分析出,中国未来的市场营销发展趋势,最终目的是是企业的能更好的发展。
In today’s world, the changes brought about by economic integration have become more and more difficult for the development and survival of enterprises. How can we better adapt to the development of a market economy and how can we make our enterprises more competitive? These are all problems that we urgently need to solve. Only the business strategy and social development to adapt to meet the increasingly updated customer needs, marketing, this is the only way to change the competitiveness of enterprises. Only by adopting marketing methods that are in line with economic development and customer needs can enterprises be strong enough. The following will be from the meaning of marketing, the development of China’s marketing the status quo, and the future direction of development, a comprehensive analysis of China’s future marketing trends, the ultimate goal is to enable enterprises to better development.