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文化创新是提升国家核心竞争力的要求,对于一个国家培育创新意识、营造创新氛围、激发创新活力等发挥着举足轻重的作用。作为美国文化的一种表达方式,美国好莱坞电影始终将文化创新作为其不断发展的内在动力和称霸全球票房的不竭源泉,并且坚持在文化创新中不断地向全世界传播美国独有的价值观。具体做法为:面向世界,吸收优秀文化资源;追求高科技,实现文化与科技的融合;着眼大众需求,关注现实社会的价值诉求。
Cultural innovation is the requirement to enhance the national core competitiveness. It plays a decisive role in nurturing a nation’s awareness of innovation, creating an atmosphere of innovation and stimulating creative vitality. As an expression of American culture, Hollywood movies in the United States have always regarded cultural innovation as an inexhaustible source of constantly evolving internal power and domination at the global box office. They insist on continuously spreading the unique American values to the world through cultural innovation. The specific practices are as follows: facing the world, absorbing excellent cultural resources; pursuing high-tech and integrating culture with science and technology; focusing on the needs of the public and paying attention to the value demands of the real society.