策略之一 :栏目定位的鲜明个性随着电视传播从“广播”走向“窄播” ,栏目的个性化是栏目生存的要义。“定位”便成了每个栏目最为关注的问题。中国经历二十载的开放之后 ,对外宣传已经越来越注重受众群体 ;换句话说 ,过去的那种“硬梆梆”的宣传方式 ,很难让世界客观地了解中 Strategy One: Column distinctive personality With the spread of television from “radio” to “Narrowcasting”, column personalization is the main part of the survival of the column. “Positioning” has become the most concerned about each section of the problem. After China has experienced 20 years of opening up, foreign propaganda has paid more and more attention to the audience; in other words, it is very difficult for the world to understand objectively the medium of “hard talk” in the past