陈国光出生于湖南浏阳市,做过木匠。八十年代,他弃农经商,在永安镇办起了织布厂。那时,浏阳的夏布、蚊帐布挺有名气。然而,随着人民生活水平的提高,过去的俏货没人要了。于是,陈国光又卷起家当来到了离家不太远的株洲市,开办了家具厂。头几年生意很不错,随着广东生产的高档家具大批量进入株洲,他们的手工家具市场就没有多大了,生意越来越不景气。陈国光的精明之处就在于,他能够主动适应市场变化调整自己的经营方向,意识到了产品质量和品牌的重要性。于是,他便放弃手工家具生产,开始经销广东家具,一边卖家具,一边不动声色地学习广东厂家的技术和管理。1998年,他终于选择了床垫作为自己的主攻目标,力求创出自己的名牌来。 Chen Guoguang was born in Liuyang City, Hunan Province and worked as a carpenter. In the 1980s, he abandoned farming and business and set up a weaving factory in Yong’an. At that time, Xiabu and mosquito nets in Liuyang were quite famous. However, with the improvement of the people’s living standards, no one in the past was required. So, Chen Guoguang rolled up his family and came to Zhuzhou, a city not too far from home, and opened a furniture factory. In the first few years, the business was very good. With the large quantities of high-grade furniture produced in Guangdong entering Zhuzhou, their hand-made furniture market was not much, and the business was getting sluggish. The astuteness of Chen Guoguang is that he is able to adapt to changes in the market and adjust his business direction, realizing the importance of product quality and brand. As a result, he gave up the production of handmade furniture and began selling furniture in Guangdong, selling furniture while quietly learning the techniques and management of Guangdong manufacturers. In 1998, he finally chose the mattress as his main goal, trying to create his own brand name.