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随着美容护肤品市场竞争的日益白热化,美容仪器的发展也风生水起,从配角成为行业市场主流之一,很多大型美容院的经营项目都围绕仪器设置。然而,与拥有创美时、碧斯、美肤宝、安婕妤等众多知名品牌的美容护肤品市场相比,国内的美容仪器市场虽然发展迅速,但自主品牌却廖若晨星。大多数美容仪器生产商都以OEM为主,以推广自主品牌为辅,甚至有的仪器生产商干脆放弃品牌,专注于加工。本土品牌的代表者之一蕾丝,却一直坚持推广自主品牌,成为美容仪器的品牌“守望者”。
With the increasingly intense competition in the market of beauty skin care products, the development of beauty equipment is also flourishing. From the supporting role, it has become one of the mainstream markets in the industry. Many large beauty salons operate their projects around the equipment. However, with a beauty, Bisi, skin beauty Po, An Jieyu and many other well-known brands of beauty skin care market compared to the domestic beauty equipment market, although the rapid development, but its own brand is Liao Ruo morning. Most beauty equipment manufacturers are OEM-based, with the promotion of own-brand supplements, and even some equipment manufacturers simply give up the brand, focus on processing. Lace, one of the representatives of local brands, has always insisted on promoting its own brand and becoming the brand of beauty equipment “Watchmen ”.