9月,美国玩具反斗城申请破产保护,再次将大众目光聚焦到玩具实体零售上,舆论主调多在感叹这个全球性的玩具零售巨头已然江河日下。确实,过去数年,受电商迅猛发展冲击,国内实体零售同样出现了下滑并波及玩具类别,专卖店减少、商超玩具专柜专区面积缩小等已成不争事实。 September, the United States R Us filed for bankruptcy protection, once again the public focus on the retail toy entity, the media tone more than lamenting the global toy giant has become a rivers and lakes. Indeed, in the past few years, by the rapid development of power companies, domestic real retail sales also fell into the category of toys, the number of specialty stores and the area of ​​super-specialized toy counters reduced.