蛇的形象在传统文化中最早以图腾形式出现,蛇图腾逐渐退出神坛之后,其在文学作品中多以负面形象出现,唐代更是被妖魔化,直到明代冯梦龙《警世通言》塑造“蛇妖”的形象才被扭转。本文从图腾崇拜,到退出神坛,再到被妖魔化,最后与人性融合,探讨蛇形象在传统文化中的演变及其背后的文化传承。 After the snake totem gradually withdraws from the altar, its appearance in the literary works is mostly negative. In the Tang Dynasty, it was even demonized until Feng Menglong’s “Jing Shi Tong Yan” shape in the Ming Dynasty. “Snake demon,” the image was only reversed. This article from totem worship, to withdraw from the altar, and then to be demonized, and finally with the integration of human nature, to explore the snake image in the evolution of traditional culture and its cultural heritage behind.