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基于中国创业动态跟踪调查的数据,本研究考察了创业者成长期望、机会开发与新企业生成三者之间的关系。结果表明,机会开发行为对新企业生成具有明显的促进作用,而不同的成长期望影响机会开发活动的不同侧面,是创业行为选择的重要影响因素。具体而言,创业者对新企业的规模期望越高,越倾向于开展更多的资源整合和合法化活动,推动新企业生成;创业者对新企业的财务期望越高,越倾向于开展更多的市场营销和计划准备活动,推动新企业生成。
Based on the data from the China Entrepreneurship Dynamic Tracking Survey, this study examines the relationship between entrepreneurial growth expectations, opportunity development and new business generation. The results show that the opportunity development behavior has a significant role in promoting the formation of new business, and different growth expectations affect different aspects of the opportunity development activities, which is an important factor in the choice of entrepreneurial behavior. Specifically, the higher the entrepreneur’s expectation of the size of a new enterprise, the more inclined to carry out more resources integration and legalization activities to promote the formation of a new enterprise. The higher the financial expectations of the entrepreneur for a new enterprise, the more inclined to carry out more Many marketing and planning activities to promote new business generation.