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目前市场上同类产品的出现造成了行业间的激烈竞争,越来越的商家将商品促销活动作为提高商品销售量最直接、有效的竞争手段之一。但是在销售过程中,你应该用什么样的方式在短时间里将产品的功能与作用传递给消费者并且使他们接受产品,则成为了各大企业需要思考和解决的问题。成都调研小组通过对联想企业的综合促销的典型案例的调研分析,提出了企业卖场的促销策略并为此提出了优化方案。
At present, the emergence of similar products in the market has caused fierce competition among industries. More and more merchants regard the promotion of commodities as one of the most direct and effective means of competition for increasing sales volume of commodities. However, in the sales process, what kind of ways you should pass on the functions and functions of products to consumers in a short period of time and make them accept the products become the problems that all enterprises need to think and solve. Through the research and analysis of the typical cases of the comprehensive promotion of the Lenovo enterprises, the research team in Chengdu proposed the promotion strategies of the enterprise stores and put forward the optimization scheme for this.