电子商务给商业秩序带来了根本地变革,颠覆了传统的商业模式,为中小企业提供了更多地发展机会,提供了一个相对更加公平的竞争舞台。本文首先对电子商务进行了概述,分析了电子商务为企业营销提供的便利性,最后提出了具体的企业电子商务营销的策略,期望能够为中小企业提供借鉴。 E-commerce has brought fundamental changes to the commercial order, subverted the traditional business model, provided more opportunities for development for SMEs and provided a relatively more fair stage for competition. This paper first gives an overview of e-commerce, analyzes the convenience that e-commerce provides for marketing, and finally puts forward the specific strategy of e-commerce marketing, hoping to provide reference for SMEs.