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中国古代关于虚实关系的分析透射出强烈的思辨精神亦显示出强大的实用价值。当蕴含强大能量的土生土长的中国古代辩证思想与严谨的现代科学精神相遇时能否擦出异样精彩的火花?本文试将关于中国古代思想中关于“虚实”问题的讨论,引申到广告这门体现着西方现代精神的新兴学科上来,尝试用中国的眼光来解读现代的广告学说,希翼具有现代感的广告能够更好地与中国文化思维相融合,能够在中国传统文化的土壤上开出更绚烂的花朵。
The ancient Chinese analysis of the relationship between the actual situation and the strong speculative spirit reveals a strong practical value. When the native dialectical thought of ancient China containing powerful energies meets the rigorous spirit of modern science, can it wipe out extraordinary sparks? This article attempts to extend the discussion on the issue of “actual conditions ” in the ancient Chinese thoughts to the advertisements The door embodies the emerging discipline of the modern western spirit. Trying to interpret the modern advertising theory from a Chinese perspective, XiYi’s modern advertising can better integrate with Chinese cultural thinking and can open up the soil of traditional Chinese culture A more gorgeous flowers.