当今的消费者处在碎片化时代,他们接受的讯息很多。那么,要想实现重聚,引起他们的共鸣就要把握消费心理。因为我个人觉得,消费尊严比消费本身更重要。我们说经济在转型,其实消费者的心理也在转型,我们注意到现在大家的消费水平比过去提高了,但是往往不愉快,往往心里失去平衡,心理失去平衡的过程中很容易把不满迁移到产品上,迁移到对产品品牌的不满上,这就可能增加我们的营销成本。 Today’s consumers are in fragmented times and they have a lot of messages to receive. So, in order to achieve reunification, arouse their sympathy to grasp the consumer psychology. Because I personally feel that consumer dignity is more important than consumption itself. We say that the economy is in transition. In fact, the psychology of consumers is also changing. We have noticed that now everyone’s consumption level is higher than in the past. However, they tend to be unhappy. They often lose their balance and their psychology is out of balance so they can easily migrate their products Migrate to dissatisfaction with the product brand, which may increase our marketing costs.