政党软实力是一个政党对于广大社会成员进行有效说服、吸引和凝聚的能力。新时期,随着我国改革事业的深入推进,国内社会政治生态正发生着激烈变革,这给我们党在现有的体制认同、治理方式认同、包容性认同和价值理念认同上都带来了巨大挑战。为此,中国共产党必须在做好传统硬实力建设的同时,全面加强自身软实力建设,以争取社会民众的最大信任与支持,更好地巩固自身执政地位,实现可持续发展。 The soft power of a political party is the ability of a political party to effectively persuade, attract and cohesive the vast numbers of members of society. In the new era, with the further promotion of the cause of our country’s reform, there has been drastic change in the political and social ecology in our country. This has brought tremendous benefits to our party over the existing institutional identity, the identification of the mode of governance, the inclusive identity and the concept of value challenge. To this end, the Chinese Communist Party must, while doing a good job of building traditional hard power, comprehensively strengthen its own soft power so as to win the maximum trust and support from the public and the public, better consolidate its own ruling position and achieve sustainable development.