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追求质量、追求卓越是电视人做节目的永恒理念。但事实上却不能希冀电视节目个个都精彩,因为品位高雅、质量上乘、耐人寻味的节目毕竟是少数。观众虽然不会提出打开电视机就要被吸引住的苛求,然而,那些经过认真策划了的节目必须做得让人爱看,让人感兴趣,让人能够感受到有兴奋点。中央电视台《正大综艺》栏自制作播出的中国西部系列节目,就是在众多类似节目中让人眼前一亮的一组好节目。
The pursuit of quality, the pursuit of excellence is the eternal concept of television programs. But in fact it can not hope that all television programs are wonderful, because of the taste of high quality, intriguing programs after all, is a minority. Audiences, though, do not ask for the haunting appeal of turning on the television, yet those carefully planned programs must be appealing, engaging and exciting. China Central Television’s “Zhengda Arts” column has produced a series of excellent programs broadcast in the western China series that make people shine in many similar programs.