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特色商品以其精湛的传统制造工艺和地域文化特征受到世人青睐,其无包装的“裸奔”时代虽已过去,但目前包装低劣、包装过度的现象还比较普遍。为此,有必要通过吸收借鉴优秀的民俗传统文化,丰富特色商品包装的文化内涵,提升商品附加值和亲和力,体现现代包装的文化价值和情感价值。从而,满足消费者对物质生活与文化生活的双重需要。
Featured products with its superb traditional manufacturing processes and geographical and cultural characteristics of the world by the favor of its unpackaged “streaking” era has passed, but the current poor packaging, over-packaging phenomenon is still relatively common. To this end, it is necessary to enrich the cultural connotation of special product packaging, enhance the added value and affinity of products, and reflect the cultural value and emotional value of modern packaging through absorbing and drawing on the excellent traditional folk culture. Thus, consumers meet the dual needs of material and cultural life.