丰田在华两家合资企业,在几乎一夜来到的全球大规模召回危机前,如何正视现实,回归原点,并逐渐收回失地2010年3月初,在一汽丰田汽车销售公司(简称一汽丰田)位于北京东三环的三元桥4S店里,偌大的展厅只有两位顾客在漫不经心地看车。看到《汽车商业评论》记者进店,销售员小李笑盈盈地上前打招呼、陪同看车。他抱怨道:“现在客人少,要不是召回,我们光是接待客户、办手续、上保险、交车都忙不过来。”同样的情况也出现在一汽丰田的其 TOKYO - Toyota joint venture in China, almost overnight arrived in the global recall of the crisis before how to face reality, return to the origin and gradually recover lost ground In early March 2010, the FAW Toyota Motor Sales Company (referred to as FAW Toyota) located in Beijing East Third Ring Road, Sanyuanqiao 4S shop, huge exhibition hall only two customers in carelessly watching the car. See “Car Business Review” reporter into the shop, salesman Xiao Li Ying Ying Ying came forward, accompanied by the car. He complained: “Now fewer guests, or not to recall, we just received the customer, the formalities, the insurance, the bus are busy. ” The same situation also appears in the FAW Toyota’s