一位推销员对推销有一番“独到见解”:假如市场疲软,没有改善的话,我们就不得不用加强广告把顾客击昏,再趁他神志不清时迅速成交,‘神志不清’一词虽是玩笑,但让顾客在神志不清(非理性)的情况下购买商品,正是厂商和广告人所梦寐以求的,关键是我们的广告能否真正具有诱惑力。——这是笔者刚从一本关于营销操作技巧的书上看到的一段文字,顿生反感,憋不住要对厂商说几句。先提醒厂商记住一句很形象的忠告:“消费者就像蟑螂一样,我们用推销来喷他们,在一段时间内可以起作用。然后他们就 A salesman has some “exclusive insights” on the promotion: if the market is weak and there is no improvement, we will have to use enhanced advertising to knock customers out, and then quickly trade when he is not convinced. Although the word is a joke, it is the dream of manufacturers and advertisers to buy products when the customers are unconscious (irrational). The key is whether our advertisements are truly attractive. ——This is a piece of text I just read from a book on marketing skills. I was disgusted and couldn’t help but say something to the vendor. Let’s remind the manufacturer to remember a very graphic advice: ”Consumers are like puppets, we use spray to spray them, can work for a period of time. Then they