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在世界上不少国家和地区,当地快餐业都被麦当劳这个美式快餐连锁店执牛耳。而在菲律宾,情况并不一样,当地的快乐蜂快餐公司却能称雄,占领了全国快餐市场的45%,麦当劳仅占有25%。快乐蜂快餐公司之所以能战胜麦当劳,称雄菲律宾,其奥妙主要是:
In many countries and regions in the world, the fast food industry in the world has been dominated by McDonald’s American fast food chain. In the Philippines, however, things are not the same, with local bee-bee fast-food companies able to dominate the market, taking over 45% of the nation’s fast-food market and McDonald’s only 25%. Happy bee fast food company has been able to beat McDonald’s, the Philippines, the mystery is mainly: