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异军突起的互联网改变了很多产业格局,其中就包括影视传媒行业。有线电视网络的快速发展,互联网视频的丰富让观众在收看选择上变得更多,如何制作能够具有广泛注意力的电视节目成为电视台经济活动的重中之重。其实,一直以来,注意力都媒介经济中最为显著的一环,给观众呈现精良的电视节目获得口碑,而后把电视节目推荐给广告商获得利润,精良的电视节目是注意力经济的终端产品。
The sudden emergence of the Internet has changed many industries, including the media industry. With the rapid development of cable television networks, the abundance of Internet video has made the audiences more and more attractive in watching television programs. How to make television programs that can attract a great deal of attention has become the top priority of economic activities of television stations. In fact, attention has always been the most prominent part of the media economy, giving prestigious television programs a reputation for audiences, and then recommending television programs to advertisers for profits. Sophisticated television programs are the end products of attention economy.