高校科技公司具有科技研发的资源优势,但在市场机制下,还必须重视技术导向与市场导向的一致与融合,才能使科技产业的运营不断适应市场的变化与需求。在高校科技公司做大做强并最终形成规模的进程中,科技的不断创新,管理的不断完善、营销策略的不断优化等就成为关键环节,是高校科技公司应对市场变化的良策。 However, under the market mechanism, university technology companies must also attach importance to the unanimity and integration of technology orientation and market orientation so that the operation of technology industry can continuously adapt to the changes and needs of the market. In the process of college technology companies becoming bigger and stronger and eventually forming their own scale, continuous innovation of science and technology, continuous improvement of management and continuous optimization of marketing strategies have become the key links, which is a good strategy for university science and technology companies to cope with market changes.