环顾我们生活的环境,人们也许会对一些状况熟视无睹:家里用的电器是索尼、松下、三星、菲力浦,身上穿的鳄鱼、苹果、耐克,吃的是统一、旺旺、麦当劳……进口的、合资的和使用外国品牌的产品已经那么平静却又无孔不入地深入了中国人的生活,以至于我们并不觉得有什么异常。越来越多的国际大公司从全球战略出发,寻找各种机会进入中国市场,为了达到这一目的,它们往往选择我国某一行业中排名前几位的骨干企业进行合资,这样既可减少国内企业的竞争,又可将使用洋品牌的产品在中国市场上销售 Looking around the environment of our lives, people may turn a blind eye to some situations: appliances used in the home are Sony, Panasonic, Samsung, Philips, crocodiles, apples, Nike, uniforms, Want Want, McDonald’s imported ... The joint ventures and the use of foreign brands have become so calm and pervasive that they are deeply rooted in Chinese life that we do not think anything unusual. More and more large international corporations are starting from the global strategy and looking for opportunities to enter the Chinese market. To achieve this goal, they often choose to join the backbone enterprises in the top few of the industries in China in order to reduce the domestic Business competition, but also the use of foreign brand products sold in the Chinese market