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媒介是人类传播活动中不可或缺的元素。自20世纪90年代以来,人类已进入了以互联网的普及为代表的数字化时代,互联网以多媒体复合的特征、交互性的功能,融合各种媒介于一身,迅速成为人们快速、直接地了解外部世界的媒介。它带给人们的不仅仅是一种先进的技术手段,更引发了一场文化生产与传播方式的重大变革。媒介环境学派学者麦克卢汉在《理解媒介》中提出,“一种新的媒介形式的出现,无论它传递的是什么样的信息内容,这种媒介本身就
The media is an indispensable element of human communication. Since the 1990s, mankind has entered the era of digitization represented by the popularization of the Internet. With the feature of multi-media compounding and interactivity, the Internet integrates all kinds of media and quickly becomes a quick and direct way for people to understand the external world Media. It not only brings people an advanced technological means, but also leads to a major change in the way of cultural production and communication. In the Understanding Media, McLuhan, a scholar at the School of Media and Environment, proposed: ”The appearance of a new media form, no matter what kind of information it conveys,