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中国的电子商务交易总额较上一年度大幅提高,得到了来自B2C模式网络销售的贡献,本文就B2C模式网络销售发展的原因加以分析与研究,分析出该销售模式的发展变化的主导因素。
The total amount of e-commerce transactions in China increased substantially from the previous year, and the contribution from B2C model network sales was obtained. This paper analyzes and studies the reasons for the development of B2C model network sales and analyzes the dominant factors in the development and changes of the sales model.