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在传统商标制度设计中,法律保护商标的重心在于制止他人对相关商标进行标识性的利用。然而在现代社会中,随着商标符号象征意义的凸现,他人对相关商标的非标识性利用行为也可能会对商标权人的利益造成损害。鉴于传统的商标保护模式不足以为商标的符号象征意义提供全面的保护,在我国《商标法》的第三次修改过程中,应当将他人对商标的非标识性利用行为也纳入进法律的规制范围。
In the design of traditional trademark system, the focus of legal protection trademark is to stop others from using the trademark in a relevant way. However, in the modern society, with the symbolic significance of the trademark symbol, the non-symbolic use behavior of the other trademark may also damage the interests of the trademark owner. In view of the fact that the traditional mode of trademark protection is not enough to provide a comprehensive protection for the symbolic significance of the trademark, in the third revision of the Trademark Law of our country, the non-label use of the trademark by others should also be included in the regulation of the law .