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国际目标市场进入方式是一个企业在国际市场中得以发展的根本保证。本篇通过对海尔的国际目标市场进入阶段进行描述,对海尔的国际商务活动方式进行分析。
The entry of the international target market is the fundamental guarantee that an enterprise can develop in the international market. This article describes Haier’s international business activities through the description of Haier’s international target market entry phase.